Summary: Luxury labels like Mercedes-Benz, Dolce & Gabbana and Baccarat now lend their names to condo projects, letting developers pre-sell “branded residences” to fund new five-star hotels at a time when banks are wary of hotel loans. Buyers pay a premium for the cachet and perceived quality, brands collect naming-rights fees, and developers secure cheaper capital—making these condos the financial linchpin for high-end hotel construction in hotspots such as South Florida and Dubai.
Developers use branded condos to finance luxury hotels as some lenders back off
