CoStar News
Summary: Driftwood Capital has launched a new Driftwood Lifestyle & Luxury Division (DLLUX), focusing on managing, investing in, and developing luxury and lifestyle hotels and branded residences. Alinio Azevedo, former CEO of Aspen Hospitality, leads the division and is spearheading a dedicated investment fund targeting over $3 billion in assets across the U.S. and select international markets. At launch, DLLUX assumed oversight of 12 properties from Driftwood Hospitality Management, including The Scottsdale Resort & Spa and Hotel Rumbao in San Juan. The initiative aligns with evolving travel trends favoring immersive, bespoke experiences and aims to meet the growing demand from affluent travelers seeking high-end accommodations.